Companies and markets are being challenged all the time, we only need to look at the average lifespan of a company in the S&P 500.
25 years ago the average life of an S & P 500 company was 81 years
Today the average life span is 16 years.
The Disruptive technologies and entrants will gather pace too, as Gartner is now forecasting that:
- 30% of companies will USE communication as a competitive edge, to move faster than
- That change will be with us by 2020!
Think of those companies extending Face to Face communication from any device and platform companywide, and the advantages they have:
- Lower cost base - One of the Virgin companies chopped £2m out of their annual Travel Budget in 90 days.
- Higher productivity - Gains of 10-30% have been seen in some companies.
- Faster decision input - Hours or Days not weeks to get a decision.
- Better decisions - better quality more diverse input, more decisions being made with a full 360 view.
So what do we have to do? Invest in:
- Hardware, you can, if you need to, but most companies have camera enabled devices on
- every mobile device
- laptop & desktop's
- No software to download
- No Plugin's that require IT to create new corporate images
- Yes you'll have to buy capacity to connect across platform's and devices
True Collaboration enables you to innovate faster, create, tweak, pivot and generally outmanoeuvre your competition and the market, better still to disrupt new markets!
Here's a simple guide to:
- Why you'd want to move to True Collaboration
- What needs to exist
- How you benefit
Time to get a move on if you don't want to HAVE TO REACT to competition, but lead them.
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